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About us




Born out of founder Lulu Townsend’s passion for unique, independent boutique properties, Chic Retreats is a travel lifestyle brand dedicated to uncovering exceptional hotels around the world. The antidote to bland hotel booking engines and generic travel websites, we present a carefully curated portfolio of properties for discerning travellers. From intimate B&Bs to stylish boutique hotels and design-led accommodations, each property offers a generous dose of charm and character as well as unforgettable local experiences and outstanding service. We believe that a hotel and its location are intrinsically linked, we carefully select thoroughly authentic properties, uncovering hidden places only locals know about.

What defines a Chic Retreat?

More than just a room with a view, the properties in the Chic Retreats collection offer something different; a window into local life and a guiding hand that will lead you to remarkable places and introduce you to unforgettable, immersive experiences. We believe that what makes a hotel special is not its stars or rosettes, or whether there is a mini bar in the room, but the passionate people behind it, its unique concept and the lasting memories it creates. These are the kind of places you would recommend to friends and seek to return to multiple times. They are the places that are defined by something rare and precious, by the impression they leave behind and the emotion they provoke.

They tend to be run by the owners and are labours of love; they pay individual attention to guests, caring about the small details. They are generally less than 30 rooms and are always leisure hotels. We understand that today’s discerning travellers are not searching for one right answer, but the answer that is right for them. We seek out knowledgeable hosts with inspiring stories, and then we pair travellers with incredible experiences that match their needs and preferences.

How does Chic Retreats work?

We promote our hotels to discerning travellers across the world. We act as a boutique hotel agent, taking 15%+ deposit fee (returned if cancelled within the free cancellation period) to ensure booking is simple with boutique properties who are often run by busy owners. The remainder of the booking is paid by you directly to the hotel according to their conditions.

Why book with Chic Retreats?

ONLY THE MOST CHIC: Each hotel is selected for its unique charm and experience by Lulu the founder.

CHIC TREATS: Special benefits only guests booking through Chic Retreats obtain.

WE ARE HERE TO HELP: Not just advice on great hotels, but what to see and do during your stay.

OUR PRICE MATCH PROMISE: If you find your stay cheaper elsewhere we will price match and give you £50 towards your next stay with Chic Retreats.
 

Why book with us?

Only the most chic

Each hotel selected for its unique charm and experience by Lulu the founder.

Chic Treats

Special benefits only guests booking through Chic Retreats obtain.

Price Match Promise

If you find your stay cheaper elswhere we will price match and give you £50 towards your next stay with us.