We use cookies to ensure you get the best experience. Find out more.

JK Place Florence

From $595 Night Italy, Tuscany, Florence

Why so chic? Why our travel experts chose this hotel

  • Stunning rooftop views

  • Delicious restaurant and bar

  • Sits on Piazza Santa Maria Novella

Chic Treats Only when you book with Chic

Room upgrade (subject to availability)

Early check-in/late check-out (subject to availability)

Welcome drinks


J.K. Place was the first boutique hotel in Florence, and is centrally located in the square of Santa Maria Novella. The square takes its name from the beautiful, Gothic church located there, which can be seen from the comfort of the hotel.

The well-known architect Mr. Michele Bonan, inspired by the philosophy of personal service and luxurious surroundings, created this stylish boutique hotel. Traditional architecture is combined with contemporary decor, whilst maintaining the personality of local traditions.

This Chic Retreat has a sophisticated bar and restaurant, the J.K. Lounge, where guests can relax with a fine wine or enjoy a post-theatre dinner. From the hotel's rooftop, guests can take in the stunning views across Santa Maria Novella, or else sit on the hotel's candlelit terrace which sits directly on the square.

The hotel provides the perfect city bolt-hole and weekend escape. The staff and brilliant Manager, Claudio, provide such a great level of personal service that it distinguishes J.K. Place as one of our favourite luxury hotels in Florence. They speak a multitude of languages and can cater for guests whether staying for business or pleasure.


The concierge can help with any enquiries, and are happy to point you in towards the best sights in Florence. Located in the heart of downtown Florence, the city is at your fingertips.

For those who want some pampering, the Olimpo Spa is just two minutes from this luxury hotel, and use of the steam room is complimentary for guests.

During December, the Christmas market in Piazza Santa Croce is less than a 15 minute walk from J.K. Place. We highly recommend taking a peek at the 'presepe' (nativity scenes) at the churches on the way.


J.K. Lounge is hotel's sophisticated bar and restaurant, perfect for a glass of wine and dinner after a day exploring Florence. Alternatively, have a romantic drink in the warm light of the Pink Room. 

The restaurant serves innovative contemporary dishes and traditional cuisine. On Sundays take a leisurely brunch with a generous buffet of handmade cakes, tarts, cheese, meats, cereals,  salads, a hot dish to order and freshly-baked bread.

While you can start your day with a selection of tea, coffee and juices, the bloody mary's and bellini's are exceptional! Breakfast is served downstairs under the glass roof, which floods the room with so much natural light you will be forgiven for thinking that you are outside.


air conditioning
car parking
child friendly
home cinema
pets allowed


Address: Piazza Santa Maria Novella 7, Florence, 50123 , Italy

How to get there:

How to come from Highway A1 (from Rome or from Milan) and from Siena:
Coming from the Highway A1 from Rome/Milan or from Motorway S2 from Siena exit at Firenze Impruneta and follow directions for “Firenze Centro” taking via Senese. You will pass through a town called Galluzzo and after driving along a street with many petrol stations on its left hand, you will arrive at a little village. At the traffic lights, you will have to turn right in Via del Gelsomino. You will drive along Via del Gelsomino and at the second trafc lights you will turn left onto Via del Poggio Imperiale which descends downhill until Porta Romana. Taking a right through Porta Romana continue all the way along Via Romana in the direction of Via Maggio until you arrive at the bridge of Ponte Santa Trinita. Before the bridge, turn left in Lungarno Guicciardini and then cross the first bridge on your right Ponte alla Carraia. Once on the other side of the river in Piazza Goldoni, don’t the river but go left in Borgognissanti and then take the frst right in del Porcellana, turn right in Via della Scala and after a few meters you will fnd Santa Maria Novella square on your left. J.K. Place is on the right hand side of the square at number 7.


J.K. Place Florence has 20 stunning rooms including 3 master rooms (number 1 is our personal favourite), 1 penthouse suite and 5 junior suites; all individually designed in calming creams and beiges all filled with the wonderful smell of lillies and roses.

J.K. Classic

(only {{ getRoomAvailability() }} available)
  • Max persons

Double Superior

(only {{ getRoomAvailability() }} available)
  • Max persons

Double Deluxe

(only {{ getRoomAvailability() }} available)
  • Max persons

Junior Suite

(only {{ getRoomAvailability() }} available)
  • Max persons


(only {{ getRoomAvailability() }} available)
  • Max persons


(only {{ getRoomAvailability() }} available)
  • Max persons

Master Room

(only {{ getRoomAvailability() }} available)
  • Max persons

JK Panoramic Loft

(only {{ getRoomAvailability() }} available)
  • Max persons


Payments policy

A non-refundable deposit of 30% is required at the time of booking from stays of 3 or more nights and for multiple reservations.

Cancellation policy

Cancellation fee is only the deposit of 30% if cancelled up to 3 weeks before the arrival.
Cancellation fee is 100% of the stay is cancelled less than 3 weeks before arrival.
100% of the stay will be charged in the case of a no-show or shortening of the stay after check-in.
Please note that the hotel reserves the right to pre-authorize your credit card for the entire stay.
Would you please note that we can accept cancellations only if notified by a written notice.
Please note that during the Pitti Fashion week we accept only minimum 3 nights stay.

Please note

Additional bed: €150 per night.


Room Type Sep 2017 Oct 2017 Nov 2017 Dec 2017 Jan 2018 Feb 2018 Mar 2018 Apr 2018 May 2018 Jun 2018 Jul 2018 Aug 2018 Sep 2018
J.K. Classic $595 $595 $595 $595 - - - - - - - - -
Double Superior $655 $655 $655 $655 - - - - - - - - -
Double Deluxe $774 $774 $774 $774 - - - - - - - - -
Junior Suite $952 $952 $952 $952 - - - - - - - - -
Suite $1,071 $1,071 $1,071 $1,071 - - - - - - - - -
Penthouse $1,310 $1,310 $1,310 $1,310 - - - - - - - - -
Master Room $1,548 $1,548 $1,548 $1,548 - - - - - - - - -
JK Panoramic Loft $1,190 $1,190 $1,190 $1,190 - - - - - - - - -

Rates indicate cheapest price for the given period and may differ dependent on number of guests. Prices have been converted from EUR at the current exchange rate of = provided by European inter banking rates. Please note: The hotel will quote prices to you in EUR.

Rates at JK Place Florence are per room per night; they include welcome drink, fresh seasonal organic fruit basket in the room, complimentary mini bar (soft-drinks), daily newspaper, complimentary coffee and tea during the stay, free Home-Made finger food and cakes from J.K. Buffet, free WI-FI internet access, free access to the exclusive Olimpo SPA Steam Bath (located in via Tornabuoni, two minutes walking) and Florence Fitness Gym (located in via dei Fossi, one minute walking), free entrance to all Fiesole museums, Led TV with free sports and movie channels, service and the current applicable VAT, presently at 10%


Why book with us?

Only the most chic

Each hotel selected for its unique charm and experience by Lulu the founder.

Chic Treats

Special benefits only guests booking through Chic Retreats obtain.

Price Match Promise

If you find your stay cheaper elswhere we will price match and give you £50 towards your next stay with us.


10% off 3 nights or more


florence, italy

Hotel Brunelleschi is no ordinary luxury hotel in Florence; it's the only hotel in Florence that has been created from a circular Byzantine Tower and medieval church and it's just a few minutes walk from Piazza della Signoria.


cortona, italy

Villa Chic is sleek, contemporary and modern self-catering villa that sleeps 6 and Villa Chic Petite is a separate fully-equipped guesthouse for 2, just 15 minutes from Cortona, Tuscany. Two ideal alternatives, with far more privacy, to a boutique hotel in Tuscany.


florence, italy

Vignamaggio is one of the oldest farming estates in Tuscany, located among the hills of Chianti at the source of the Greve River. Perfect for couples, families and friends, it offers boutique hotel rooms, self-catering apartments and farmhouses.


arezzo, italy

Exceptional service, luxury and indulgence are just a few highlights that a stay in the medieval village Il Borro offers guests. Choose between one of the magnificent suites, farmhouses or historic villas and enjoy one of the many activities on offer during your stay in Tuscany.