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Hotel L'Orologio Florence

From $266 Night Italy, Tuscany, Florence

Why so chic? Why our travel experts chose this hotel

  • luxury and romance in the heart of Florence

Chic Treats Only when you book with Chic

Room upgrade

Early check-in/out

Welcome drinks


Orologio means 'watch' in Italian so it will come as no surprise that the theme at this luxury boutique hotel is watches and is inspired by the international Haute Horlogerie, in particular vintage watches. Hotel L'Orologio Florence is in Piazza Santa Maria Novella, one of the prettiest squares in Florence and just a short walk from the famous Duomo, Bapistry and San Lorenzo market. Architect Marianna Gagliardi has overseen the interior design of this luxury hotel and sister boutique hotel Santa Maria Novella which is just a few steps away. Masculine materials and colours have been used here and the use of leather, dark wood, parchment paper and brass has resulted in a warm, smoky and sensory experience, perfect for cosy winter evenings.


A stay in Florence can be filled with visits to museums and galleries and during the summer it is lovely to take a walk to the Boboli Gardens a park home to a collection of sculptures dating from the 16th to the 18th-century and dotted with Roman antiquities. There is no better way to explore and experience the flavour of Florence than by foot when you can feel like a local wandering the streets, exploring the markets and stopping for a glass of Tuscan wine. Day trips, wine tastings, hot air ballooning and guided tours can all be arranged. For a little retail therapy why not pop into the hotel's own boutique where you can find beautiful leather products, scented candles and beautiful hand-painted quartz watches.


Hotel L'Orologio Florence has a beautiful bar called L'O, which is entirely covered in parchment. It features a large mahogany desk and a large pool of water lit by natural light. Smokers have their own room with a stunning illuminated floor. Some of the best restaurants in Florence (for relaxed and fine dining) are within a short walk of Hotel Orologio including L'Osteria di Giovanni, an informal restaurant with creative, Tuscan food. Expect pear and ricotta tortelli, chickpea soup and traditional coccoli (Florentine salted fritters). Restaurant Il Fiesolano serves some of the best bistecca fiorentina (served with flair on a wooden board) and porcini mushrooms, and is filled with loyal Florentines which is always a good sign. Do order a bottle of the house wine Il Re delle Carni, a Chianti Classico, as it compliments the delicious Tuscan dishes on the menu.


air conditioning
child friendly
gym/fitness room
pets allowed
wheelchair access


Address: Piazza Santa Maria Novella 24, Florence, 50123 , Italy

Nearest airport:

20 minutes

How to get there:

Piazza Santa Maria

Novella Piazza Santa Maria Novella is a pedestrian zone, guests can drive right up to the entrance. After your arrival, The Hotel Staff will arrange for your car to be parked in the hotel's partner garage and issue a temporary, retroactive permit for access to the historic town centre. Parking costs € 35 per night €48 for SUVs, sports or luxury cars and includes a valet parking service. Your car will be delivered to you about 15-20 minutes after you request it.

From Firenze Nord / Ovest (A1 / A11) 

Exit at Firenze Nord and follow the signs to the Centre / Railway Station (Centro / Stazione ferroviaria SMN). At the end of Viale Redi, take Viale Belfiore and cross it to take Via Guido Monaco, which is across it to the left after the traffic light. Turn left onto Viale Strozzi and continue on Viale Lavagnini. Turn right onto Via Santa Caterina D’Alessandria which becomes Via Nazionale. Come to the large roundabout in Piazza Stazione in front of the station and take it around to Via Panzani. On the second traffic light turn right onto Via dei Banchi. Continue all the way down Via dei Banchi and enter Piazza Santa Maria Novella. You may park your car in front of the hotel while you unload your luggage.

From Firenze Sud (A1)

Exit at Firenze Sud and follow the signs to the Centre / Railway Station (Centro / Stazione ferroviaria SMN). Come to the large roundabout in Piazza Stazione in front of the station and take it around to Via Panzani. On the second traffic light turn right onto Via dei Banchi. Continue all the way down Via dei Banchi and enter Piazza Santa Maria Novella.

For those arriving by train on Frecciarossa/Argento or Italo high speed trains to and from Milan, Rome and Venice, and other cities of Italy, arrive at Florence's main station, Santa Maria Novella, and can easily walk to the hotel from there.

For those arriving by air to Florence's Amerigo Vespucci Airport: guests may take a shuttle bus that runs to Florence's city centre (in about 30 minutes). Taxis are also available (about 15 minutes, approximate costs: 20-25 EUR). For those flying into Pisa there is a train that goes direct from the airport to Florence train station.


Each floor of luxury boutique hotel Hotel L'Orologio Florence is dedicated to a luxury watch brand including Patek Philippe, Vacheron-Constantin and Rolex and each room is linked with a specific model with paintings and drawings of the watch. The 58 rooms and suites, all with complimentary WiFi, are decorated in warm colours, mahogany floors, leather chairs and rich velvets whilst the en-suite marble bathrooms have mahogany detailing, magnified mirrors and towel warmers. There are 6 types of room to choose from ranging from a Superior Room (25sqm) to a Suite (41sqm), the main difference being the size of the room and all of the rooms have LCD TVs, iPod docking stations and minibars.

Superior Double

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Superior Double (with view)

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Deluxe Double

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Junior Suite

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Cancellation policy

48 hours

Why book with us?

Only the most chic

Each hotel selected for its unique charm and experience by Lulu the founder.

Chic Treats

Special benefits only guests booking through Chic Retreats obtain.

Price Match Promise

If you find your stay cheaper elswhere we will price match and give you £50 towards your next stay with us.


10% off 3 nights or more


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