• Rooms

    Each of the 11 bedrooms at No.131 is individually designed with every detail considered - from the Egyptian cotton bed linen and antique roll top baths in some bedrooms to original works of art by David Hockney and Sir Peter Blake and unique pieces of antique furniture. Nespresso machines and a mini-bar stocked with snacks from local producers are just a couple of luxury touches you'll find in your room.

    Need help? Speak to our Reservations Team on +44 203 397 0085 or email us
    Opening Hours 09.00 - 18.00 Monday - Friday (UK time)
  • Overview

    Set in the heart of the spa town of Cheltenham, No.131 offers 11 stunning bedrooms in a beautifully converted Georgian townhouse. Making the most of the building's period features, this boutique hotel in the Cotswolds offers a lovely blend of traditional and modern with intricate cornicing set neatly alongside graphic wallpapers and quirky light fittings. The hotel plays host to a fantastic contemporary art collection with pieces from the likes of Sir Peter Blake, David Hockney and Banksy (to name but a few). The free-standing bathtubs in many bedrooms are a particular highlight - perfect for a romantic weekend away.

    The restaurant is a popular spot with guests and locals alike, serving an ever-changing menu of modern British and European fare using plenty of local and seasonal produce and served with real care. The cosy bar is an inviting place to curl up with a glass of something and has a fun, buzzy atmosphere of an evening. 

    There is a laid-back yet luxurious feel to the place making it an ideal bolt-hole for a weekend escape. No.131 is a late night destination at weekends with an amazing cocktail bar and DJs until 3 am. 

    Host story

    Our décor is about using the best materials and beautiful furnishings – to offer an understated, cool design as opposed to opulence. Here it’s about the independence of spirit – it’s a much more informal atmosphere and the staff are attentive without being in your face. It doesn’t matter who you are – whether you’re a film star or a businessman – you come here and you feel relaxed. The bar has a great atmosphere and the food is fantastic – we’re about wonderful, locally sourced ingredients delivered in a way that makes you feel comfortable in your surroundings. My favourite place in the hotel is a table just off the bar – it’s at exactly the right height for me, surrounded by wines, cabinets and cheeses with the nice buzz from the bar nearby. I love it and you can find me there regularly, I live very locally which is one of the reasons I wanted to get involved!

    - Julian Dunkerton, Owner

    See the full interview with Julian here >


    By train:
    Cheltenham Spa train station is 1.6 km from the hotel and around a 20-minute walk

    By car:
    No. 131 The Promenade is just off the M5 (Exit 11) 
    Guests are provided with parking permits for use on the road just behind the building, Montpellier Street. Please enquire on check-in. 
    For dining at the hotel, the surrounding roads are pay and display from 8am to 6pm. There are also several car parks nearby, the nearest being: 1 Royal Well Place, GL50 3DN.


    The restaurant at No.131 The Promenade is a destination in itself, serving up a menu of traditional classics and modern European dishes in a cool and very comfortable setting. Dishes are beautifully presented with a focus on locally sourced, seasonal British ingredients (the tuna is a particular highlight and pudding lovers should try the Salted Caramel Banoffee Cheesecake.) The restaurant is open all day, every day and features daily changing specials and a delicious Afternoon Tea. For a private dinner, you can book one of the four private rooms which seat 12-14 guests.

    The bar is also a popular spot - with an extensive cocktail list and collection of spirits (there are around 20 types of gin alone). With a stylish New York vibe - the bar is a buzzy spot on the weekend or equally good for a cosy afternoon over a glass or two of wine.

    Why so chic?

    Why travel experts chose this hotel
    • Stylish contemporary design

    • Cosy restaurant

    • Indulgent bed linen

    Why book with Chic?

    Your trusted travel partner

    Curated collection

    Personal service

    Insider knowledge

  • Facilities
    • babysitting

    • bar

    • WiFi/Internet

    • restaurant

    • car parking

    Facility details:

    Babysitting or childcare (surcharge), Bar/lounge, Breakfast available (surcharge), Free WiFi, Free newspapers in lobby, Luggage storage, Meeting rooms - 4, Multilingual staff, Number of floors - 2, Restaurant, Self parking (surcharge), Smoke-free property, Terrace, Total number of rooms - 11.
  • Location

    131 The Promenade, GL50 1NW Cheltenham, United Kingdom

    Nearest airport

    Bristol Airport is a 1 hour drive from the hotel (82 km)

    Birmingham Airport is a 1 hour 15 minute drive from the hotel (95 km)

    Gatwick Airport is a 2 hour 25 minute drive from the hotel (200 km)



Each hotel selected for its unique charm by Lulu the founder.


Special benefits only guests booking through Chic Retreats obtain.


If you find your stay cheaper elsewhere we will give you £50 towards your next stay with us.


Please ask for details about our airport transfer service

Need help? Speak to our Reservations Team on +44 203 397 0085 or email us
Opening Hours 09.00 - 18.00 Monday - Friday (UK time)