The diverse landscape of Morocco offers something for everyone, whether you want to shop in the souks of Marrakech, go surfing in Essaouira or walk in the stunning Atlas Mountains. Lulu’s fabulous collection of boutique hotels in Morocco, luxury riads in Marrakech and chic B&Bs suitable for every budget, will make it easy to find just the right place to stay. If you are looking for romantic break, then we'd recommend browsing our selection of small luxury riads in Marrakech or perhaps you want a beachside boutique hotel in Essaouira.


In Marrakech, you’re likely to spend your days shopping (the key rule is to haggle hard whether you’re in lantern alley, buying carpets or trying to get a bargain priced tan leather rucksack) or visiting the ruins of El Badi Palace. So at the end of the day you want to return to somewhere relaxing, such as Riad Abracadabra, an 8-suite luxury riad in Marrakech a stones’ throw from Jemaa El Fna Square or the charming 5 room Riad Shambala a new luxury riad in the Marrakech medina. If you’d rather stay outside the medina, our choice of boutique hotels in Marrakech also features the elegant Villa Dinari in the Palmeraie: boutique hotel luxury and excellent service with the atmosphere of a private home.
Souks and palaces aside, the one sight not to be missed in Marrakech is the Majorelle Gardens in the New City. Created by French artist Jacques Majorelle in the 1930s and then later owned by Yves Saint Laurent and Pierre Berge, it’s famous for its cobalt blue buildings and exotic plants. Afterwards, eat on the terrace of renowned French restaurant La Bagatelle or for something more casual, wait in line with the locals for pizza at Italian restaurant Catanzaro.


Less visited than Marrakech but just as remarkable is the historical city of Fez. Riad Fes, a Moroccan luxury riad at the heart of the labyrinthine medina, has a swimming pool in the patio garden (perfect for a dip after a day spent shopping in the souks), a rooftop terrace with views across the city and a traditional restaurant. Or why not take over all 3 rooms at the lovingly restored 18th-century Riad Numero 9, another of Lulu’s Moroccan luxury riads, which is full of carefully collected antiques and art, for exclusive use. Shop on rue Talaa Seghira and rue Yalaa Kebira; visit the Karaouine Mosque and the Nejjarine Museum of Wood Arts & Crafts (it has fine examples of Islamic carpentry), and make your way up to the ruins of the Mereneid Tombs for sunset. Afterwards, Maison Blanche and Mezzanine are both great lounge bars for a few early evening cocktails.


Coastal Essaouira combines a sandy beach with a UNESCO listed World Heritage walled medina and laid-back charm. The wind and strong currents mean the sea isn’t suitable for swimming but it is perfect for windsurfers and kite surfers: they’re great to watch if you don’t want to have a go yourself. Our selection of boutique hotels in Essaouira includes the luxurious Heure Bleue Palais where you can enjoy a glass of champagne and dinner in the oriental lounge which is clothed in bronze, gold and red with a design influence by the Byzantine and Ottoman periods. Dar Beida sleeps 8 and can be rented as exclusive use is a stylish and affordable alternative to a stay in a boutique hotel while in Essaouira.
Walk the narrow winding streets full of shops or stroll along the sand dunes, past the horse and camel owners on the beach to Cap Sim, another popular surf spot. Stop for a bite to eat at Taros Cafe (try and bag a table on the rooftop) or try the food stalls near the entrance to the port for fresh seafood; at night, tuck into tagines and shrimp pastilla at La Licorne restaurant. From Essaouira, it’s also an easy 30-minute drive to Les Domaines du Val D’Argan, the smallest vineyard in Morocco, where you can taste the wine and then have lunch at the bodega.

Atlas Mountains

If you’d rather stay at a boutique hotel or hideaway in the Atlas Mountains, consider Kasbah Bab Ourika, which overlooks the Ourika Valley. The Kasbah can arrange mountain biking, rafting, canyoning and horse riding experiences and even has its own expert guide Mohammed, who can take you trekking with mules and muleteers (whatever your fitness ability). The child-friendly Maroc Lodge is a small luxury hotel with just 4 pavilions and has a pool and spa. Here in the Atlas Mountains, it’s all about the views so take a hot air balloon ride or trek to the highest peak, the Djebel Toubkal, to make the most of them. Hikers and trekkers will love the authentic Kasbah du Toubkal, the first Chic Retreat to open way up in the Atlas Mountains where donkeys have to carriage your luggage the last bit of the journey.


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marrakech tensift el haouz, morocco

Just 15 minutes from the Red City and 10 minutes from the lush golf courses of Marrakech, Dar Layyina is a very peaceful retreat. This charming boutique hotel has 2 swimming poolsa spatennis court, table tennis and stunning far-reaching views across the famous Atlas Mountains.


essaouira, morocco

A luxurious guesthouse to the south of Essaouira owned by a French couple who have created a wonderfully hospitable boutique riad retreat with exceptional food, peace and privacy. As a bonus, a Gary Player designed golf course is just 10 minutes away. 


marrakech, morocco

Jnane Allia is a hip hideaway just outside Marrakech with 8 suites, a spa, swimming pool and restaurant. Owned by Italians this luxury riad serves both Italian and Moroccan food and offers incredible value for money.


ouirgane, amizmiz, morocco

Maroc Lodge is a small luxury hotel near Marrakech in the High Atlas mountains. Enjoy spectacular views from the Berber-style pavilions that sit amid gorgeous landscaped gardens, gourmet cuisine and treatments in the hammam & spa.


imi ouaddar agadir, morocco

Only 3 hours flight away from the main cities of Europe, Paradis Plage Surf Yoga & Spal is the only boutique hotel of its kind in Morocco just north of Agadir.


marrakech, morocco

Shabby chic riad in the heart of the medina with bags of soulfull character and hippie cool, and rooms inspired by the archetypal spices, scents and tastes of Morocco. 


marrakech, morocco

Riad AnaYela is a 300 year-old palace and luxury riad in the heart of the Marrakech medina with an extraordinary story behind it. 


marrakech, morocco

For a really unique and special riad experience in Marrakech, head to Riad de Tarabel in the Medina. Filled with light and oozing French style and romance this 6 room hideaway is one of our favourite riads.


marrakech, morocco

Riad El Mezouar is a small luxury riad in Marrakech, newly restored by its British owner using authentic local materials and techniques to create an elegant oasis of calm in the medina. 


marrakech medina, morocco

Riad Hikaya -'hikaya' meaning 'story' in Arabic is a luxury riad situated in the 'Kasbah' area of the Marrakech medina. The interiors of this 7 room boutique hotel have all been handcrafted to the highest possible standards of comfort and elegance.


marrakech medina, morocco

Riad Sapphire & Spa is a luxury riad in Marrakech close to Place Jemaa el Fna boasting a private hammam, spa room, roof terrace, pool and 8 suites.


marrakech, morocco

Villa des Orangers is a luxury riad in Marrakech, ideally positioned midway between the Royal Palace and the most famous square in the medina, Jemaa El Fna. Built in the 1930s it was restored and transformed by local craftsmen into a luxury hotel in Marrakech with 27 rooms and suites.

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