Whilst working in Sports Sponsorship & Marketing, Lulu qualified as a Reflexologist and Tennis Coach in the early 90s. She then caught the hotel bug when her parents opened their small boutique hotel Palazzo Terranova, in 1999 (which they sold in 2006).
Inspired by working for this gorgeous boutique hotel from 2000 to 2002, Lulu started Chic Retreats with just 17 small hotels. The collection now encompasses 50 countries and over 500 privately owned boutique hotels, B&B’s and luxury villas.
Lulu really believes that quality doesn't always have to mean 5 stars & high prices; each Chic Retreat is carefully chosen by her to exemplify warmth, character & personal service. Lulu lives in Suffolk with her husband and two gorgeous girls and loves anything pink, purple or sparkly!
Chic Retreats membership includes the stunning book which is published every year and entitles all members to preferential rates and benefits at all of our Chic Retreats.
Feedback and suggestions are always welcome, please contact Lulu on firstname.lastname@example.org
- North America
- Central America & Caribbean
- Asia & The Middle East
- new Chic Retreats
- special offers
Join Chic Retreats today and receive an annual membership card giving you preferential rates and benefits at all of our boutique hotels, B&Bs and luxury villas. Membership includes the Chic Retreats book which includes over 250 pages of small luxury hotels and little hidden gems from all over the world.
For just GBP 20 a year (plus postage) the Chic Retreats membership will ensure you are treated as an individual not just a room number wherever you go.
Chic Retreats Newsletter
Sign up to the monthly Chic Retreats newsletter to be the first to hear about new boutique hotel openings, special offers and Lulu’s essential tips.