Chic Retreats: Boutique Hotels and Luxury Retreats

Who are we and what we do

Lulu Townsend, founder and Managing Director of Chic Retreats, developed a passion for small boutique hotels long before doing the PR and Marketing at her parent’s beautiful small boutique hotel in Italy more than 12 years ago. Starting with some of her personal favourites, she launched the Chic Retreats website at the end of 2002 with just 17 hotels. Chic Retreats is the definitive collection of privately owned genuinely small boutique hotels, B&Bs and luxury villas around the world including Lulu's favourite boutique hotels in England, chic hotels in Bali and her pick of hip hideaways in France.

Personally selected for their character, charm and personal service (Lulu isn't interested in star ratings), you are guaranteed to be treated as an individual and not just a room number in some of the best boutique hotels in the world. If you are a small boutique hotel, B&B or luxury villa and would like to be part of Chic Retreats please email Lulu on


Join Chic Retreats today and receive an annual membership card giving you preferential rates and benefits at all of our boutique hotels, B&Bs and luxury villas. Membership includes the Chic Retreats book which includes over 250 pages of little hidden gems from all over the world. 

For just GBP 20 a year (plus postage) the Chic Retreats membership will ensure you are treated as an individual not just a room number wherever you go.  

You could find your perfect hotel in a matter of minutes, so start browsing today.

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Press and Media

check out Chic Retreats, an inspirational collection of small hotels featured in both a book and on an accompanying website

Pamela Goodman, House and Garden