Chic Retreats: Boutique Hotels and Luxury Villas

Lulu Townsend developed a passion for small boutique hotels while working at her parent’s beautiful small luxury hotel in Italy more than 10 years ago. Starting with some of her favourite small chic hotels, she launched the website in 2003 with just 17 properties. Chic Retreats is the definitive collection of privately owned genuinely small boutique hotels, including Lulu's favourite boutique hotels in England, chic hotels in China and her pick of hidden little gems in France. Personally selected for their style, charm and personal service, you are guaranteed to be treated as an individual and not just a room number.  If you are a small boutique hotel, B&B or luxury villa and would like to be part of Chic Retreats please email Lulu on lulu@chicretreats.com.

Join Chic Retreats

Join Chic Retreats today and receive an annual membership card giving you preferential rates and benefits at all of our boutique hotels, B&Bs and luxury villas. Membership includes the Chic Retreats book which includes over 350 pages of small luxury hotels and little hidden gems from all over the world. 

For just GBP 20 a year (plus postage) the Chic Retreats membership will ensure you are treated as an individual not just a room number wherever you go.

Lulu Loves

  • Grasshopper Organic Porridge

    Lulu's newest find..organic instant porridge in a pot...quite delicious..Lulu won't step on a plane without it.
  • ila face oil

    ila

    For Lulu's absolute favourite natural skincare products that also come in handy travel sizes. This face oil is a must for any traveller.

Press and Media

a treasure-trove of boutique hotel gems essential for the bookcases of the discerning and design-conscious

Jeroen Bergmans, Travel Editor, Wallpaper