Chic Retreats: Boutique Hotels and Luxury Villas
Who are we and what are we all about?
Lulu Townsend, founder and Managing Director of Chic Retreats, developed a passion for small boutique hotels long before doing the PR and Marketing at her parent’s beautiful small boutique hotel in Italy more than 12 years ago. Starting with some of her favourite small chic hotels, she launched the Chic Retreats website at the end of 2002 with just 17 properties. Chic Retreats is the definitive collection of privately owned genuinely small boutique hotels, including Lulu's favourite boutique hotels in England, chic hotels in Bali and her pick of hip hideaways in France. Personally selected for their style, charm and personal service (Lulu isn't interested in star ratings), you are guaranteed to be treated as an individual and not just a room number. If you are a small boutique hotel, B&B or luxury villa and would like to be part of Chic Retreats please email Lulu on email@example.com.
Join Chic Retreats today and receive an annual membership card giving you preferential rates and benefits at all of our boutique hotels, B&Bs and luxury villas. Membership includes the Chic Retreats book which includes over 250 pages of small luxury hotels and little hidden gems from all over the world.
For just GBP 20 a year (plus postage) the Chic Retreats membership will ensure you are treated as an individual not just a room number wherever you go.
Press and Media
a treasure-trove of boutique hotel gems essential for the bookcases of the discerning and design-conscious
Jeroen Bergmans, Travel Editor, Wallpaper
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Chic Retreats Newsletter
Sign up to the monthly Chic Retreats newsletter to be the first to hear about new boutique hotel openings, special offers and Lulu’s essential tips.
Riad Hikaya -'hikaya' meaning 'story' in Arabic is a luxury riad situated in the 'Kasbah' area of the Marrakech medina. The interiors of this 7 room boutique hotel have all been handcrafted to the highest possible standards of comfort and elegance.
- North America
- Central America & Caribbean
- Asia & The Middle East
- new Chic Retreats
- special offers